New Era for Infant Formula in China
Since the melamine milk scandal in 2008, there has been constant reform to the supervision of the infant formula industry. Registration of infant formula milk powder (“Infant Formula”) is probably one of the most significant changes. It will greatly affect all the industry players. From 1 January 2018, the Infant Formula registration requirements in the new Food Safety Law came fully into force. Infant Formula products, either domestically manufactured or imported through general trade, must obtain formula registration before they can be sold in the PRC. This requirement will impact thousands of Infant Formula brands in the market--a great portion of which will not survive this change. It should be noted that Infant Formulas distributed through cross-border e-commerce retail(“CBEC Retail”) enjoy a grace period until the end of 2018 when another new policy will probably come into force.