Case Study of Invalidation against “迪赛 (DiSai in Pinyin) ”: Application and Protection of Transliteration Trademarks in China
A Chinese garment enterprise, owns the registered trademark “DEICAE” and its corresponding Chinese trademark “迪赛(DiSai in Pinyin)”. DIESEL S.P.A, a famous Italian garment enterprise, filed an invalidation application against the Chinese trademark “迪赛” of our client, arguing that “迪赛” is similar to its prior trademark “DIESEL”, and thus the disputed mark “迪赛” shall be invalidated. Both China National Intellectual Property Administration (“CNIPA”) and Beijing IP Court supported DIESEL S.P.A ’s arguments. In the second instance of this case, KWM represented our client and put forward several arguments. Finally, Beijing High Court fully supported our arguments, overturning the judgment of the first instance and the sued decision rendered by the CNIPA. The said case is of significant reference to apply for and protect the transliteration trademarks for both Chinese and foreign companies. For both foreign and domestic entities who conduct business in China, Chinese trademarks are very important.